After 15 years of industry experience in direct-to-consumer marketing, emerging technology, and product design (industrial, digital, and experiential), I was inspired to put pen to paper and design a menswear line that could express the foundational values of the brand. After playing my first round of golf in 2021 with a group of African-American college friends, I realized that there was an opportunity to bring a new perspective to the golf apparel industry – one that celebrated heritage while also delivering a premium product experience for the game of golf.